Research and audience insight
Uncover what people need, what the evidence supports, and which assumptions need testing.
I believe
Design makes human needs visible, complexity understandable, and the future believable
CurrentlyVP of Design at InStride, opens in a new tab, where we drive meaningful social and business outcomes by unlocking access to life-changing education
PreviouslyLed experience design at Handsome, now Raw Materials, opens in a new tab, for FedEx, Audi, Facebook, Chase, and Nickelodeon
Capabilities
Content strategy
Give complex systems clear structure, language, and governance.
Product design
Shape journeys and tools that make the next step clear.
Brand and storytelling
Turn strategy into a distinct, credible story people can believe.
Service and strategy
Align products, people, communications, and operations around one coherent experience.
AI integration and optimization
Build human-led workflows that use AI across research synthesis, content, video, and brand production. People set the intent, make the judgment, and remain accountable.
Design leadership
Build multidisciplinary teams, set standards, and connect design quality to outcomes.
Selected work
InStride
I lead design at InStride, where my team and I research and design experiences that help people and companies expand their capabilities
Make the needs of HR, talent, and L&D leaders visible
The design team conducts continuous research to keep the organization close to the leaders who invest in education for their workforce. It reveals the pressures they carry, the outcomes their businesses need, and the opportunities education can unlock.
Ongoing qualitative and quantitative prospect and client researchMake a complex decision feel human
We create testimonial videos, case studies, tailored event experiences, and sales enablement assets. We also help lead design sprints that bring buying groups together to see their workforce strategy reflected in a tailored education solution and move forward with confidence.
Tailored campaigns, videos, events, sales enablement assets, design sprintsMake workforce transformation believable
Late in the competitive sales process, the design team turns a buying group’s vision into something they can see, touch, and react to: prototypes, storyboards, service blueprints, and design sprint synthesis. Together, these make it clear how critical roles can be filled, how education can support the business strategy, and how the experience can work in practice.
Design sprints, service design, service blueprints, prototyping
Carry the promise to every working adult
After we partner with a client, we begin giving each employee clear, personalized ways to connect a career goal with education that can help them move up and earn more. In-demand pathways, transparent information, human advisors, and AI support help each person choose what is right for them.
Product design, human and AI supportMake the whole ecosystem work together
Clients, academic partners, managers, advisors, and the InStride platform surround the learner. Service design brings every part together around the person and helps them achieve their goal.
Product design, service design, content design, researchMake the return visible and the program manageable
Administrators need to know how the education program is performing. Trusted data, learner progress, ROI reporting, clear approvals, budget visibility, role-based controls, and practical self-service make it easier to manage the program and prove its value.
Product design, human and AI support, research
Design helps InStride advance its mission and grow the business
109%three-year revenue growth, 2022–2025View source, opens in a new tabNo. 2,870rank on the 2026 Inc. 5000View source, opens in a new tab1.3Meligible employees reached in 2025View source, opens in a new tab$110M+in student-loan debt reportedly preventedView source, opens in a new tab
Company-reported learner outcomes. Inc. independently reports the ranking and revenue growth.
FedEx
FedEx asked us to modernize its shipping software, so I spent a year traveling the globe to understand what small businesses needed to succeed
Help small businesses own the relationship with their customers
The answer was not a better shipping label. Small-business owners wanted to get out from under the thumb of marketplaces such as Amazon and Flipkart and directly own their relationships with customers. Shipping was one part of a larger need for control over customer promises, data, workflows, and reputation. Nine platform design principles gave FedEx a shared direction for modernizing FedEx Ship Manager®.
View FedEx Ship Manager®, opens in a new tabAudi
Audi drivers brought the expectations of Audi ownership to every rental
Our work helped Audi evaluate and acquire Silvercar, then shape it into Audi on demand
- Role
- Research, experience strategy, and UX design
- Studio
- Handsome, now Raw Materials
- Product
- Audi on demand
A rental Audi should still feel like an Audi
We traveled across the United States, speaking with Audi owners and dealerships about what made the brand experience feel distinctly Audi and how trust might evolve with autonomous driving. Silvercar customers loved driving and loved to travel. We redesigned the journey from reservation through return to deliver the confidence, control, and premium experience they expected from Audi.
View Audi on demand, opens in a new tab